Gatorade: Dare to be Great.
For the last 56 years, Gatorade has been a prominent player in the world of sports drinks. In executing this campaign with Gatorade, the central focus was showcasing the mentality of the man who truly dares to be Great.
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Greatness has never taken a day off,
Or even wanted one for that matter
Along with the sunrise, returns the burden of responsibility
But all Greatness sees is another opportunity
An opportunity to be new, reborn, and rebuild
Opportunity to fall and fail
Only to conquer and dream again
But, bigger next time
Grander
Uncontained
Greatness yields to no boundaries set by those who do not control the limits of its passion
So how far will you go?
How far will you push?
How many times will you be told no, before you quit?
Because it can be enticing to live without the stress
Without the worry
No more doubt
I think the only thing that may feel better than freeing myself
Free,
From pressure, expectations, and disappointment
Is finally seeing the ball go through the hoop
So I’m looking forward to sunrise tomorrow
‘Cuz man, I can’t wait to be Great.
Written By: Adrian Wilson
Edited By: Adrian Wilson