The Brand 24
The average length of an advertisement: 15-30 seconds.
The average time a person takes to read a print ad: 2.2 seconds.
These are promotional blurbs for 24 brands confined to a 160 character limit
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Twitter
Be a fly on the wall, or jump right into the conversation between our world and its players. We are all part of the discussion.
Headline: We are all part of the discussion
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Ford
For more than a century we have delivered on our core principles: value in the product and accountability in service. We are built to weather the storm.
Headline: Built to Weather the Storm
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McDonald's
"Lovin' it" doesn't just mean when things are good. We've been here through thick and thin, and will be there for you again tomorrow. Welcome to the family.
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Adobe
With the capability to build out your point of view, bringing visions to life means to live in imagination. Come alive in creation.
Headline: Come alive in creation
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CNN
In this day and age, cutting through the noise can be a feat of labor. Reporting the facts means challenging beliefs. Get to what's underneath.
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Toys "R" Us
Family, friends, and toys are the building blocks of a happy home. Let's build one together.
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Adidas
Limits are merely a checkpoint when you have much farther to travel. We set our own limits and surpass checkpoints. Breaking boundaries is the name of the game.
Headline: Breaking boundaries is the name of the game
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Red Bull
There are times when perseverance, nerve, and an unshakable spirit can get us through days we tussle with the bull. Other times, we need wings.
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Best Buy
Harness the power. Discover what the best can truly achieve. When the scope of capability is limitless, you can lean on our expertise.
Headline: Discover what the best can truly achieve
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Michaels
Creativity is discovery. Imagination. Implementation. We've got tools to support it all. The beauty of craft is the finish, but it all has to start somewhere.
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Coinbase
The future of our world inspires change. The way we interact with money and how we view it is all up for renegotiation. Invest wisely into the coming future.
Headline: Invest wisely into the coming future
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KFC
For those who crave southern style, good home cooking and tradition, there's no place closer to heaven than Kentucky fried chicken.
Headline: There’s no place closer to heaven than Kentucky Fried Chicken
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Brita
Our bodies are up to 60% water and we're entitled to make it as clean as we want. Care for your body is care for your water. Drink carefree.
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Hershey's
From grandparents to newborns, the taste of satisfaction remains. When you enrich lives for over 100 years, you learn there's nothing sweeter on Earth.
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Pringles
If we had a nickel for every time someone said, "I'll just have one." ..
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Starbucks
There's no wrong time to do what you love. Drink up and do what you love. If you love coffee, we do it with love.
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Allstate
Only three things in life are certain: Death, Taxes, and Allstate's stand. You're in good hands.
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NFL
The gridiron of premiere athletes. Competition at the highest level of sport. We are the standard for professional football: gladiators of the day.
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Victoria's Secret
Your body is your canvas. Take charge of your flare. Expression is a source of your empowerment, and how you express yourself can be our little secret.
Headline: Your body is your canvas
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Pillsbury
Service is why we came, but the community is what made us stay. When you do what you love, sometimes happiness can be as easy as pie.
Headline: Happiness can be as easy as pie
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Edible Arrangements
For a display of affection with a great deal of care, we are delighted to go the extra mile. Above and beyond has never looked sweeter.
Headline: Above and beyond has never looked sweeter
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Hallmark
Small gestures have a big impact because people remember the little things. Treating every moment with significance can make all the difference. Send your best.
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Canon
It's one thing to capture the moment, but our commitment is to the preservation of its beauty. When you value the moments, their beauty is ever-lasting.
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Lego
When imagination comes to life, you learn what truly can be created. Though we start small, we dream big - and build even bigger.